The story of this $70,000 multitasking formula began in April 2021, after Farah embarked on the journey of motherhood. 

Like all new moms, she was experiencing and learning many new things for the first time.

From taking care of her newborn... to navigating postpartum... to figuring out the new “her”... to not having the time to take care of her new self.

Sal started by identifying the key active ingredients in Farah's skincare routine. 

$89 - Tatcha Violet-C Brightening Serum (30ml) - daily AM use

$7.99 - Inkey List Niacinamide Oil Control serum (30ml) - daily AM/PM use

$122 - Sunday Riley Good Genes (50ml) - 3x weekly PM use

$68 - Drunk Elephant Protini cream (50ml) - daily AM use

$52 - Skinfix Barrier+ cream (50ml) - daily PM use

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$338.99 - TOTAL*

* she also used the Farsáli Rose Gold Elixir before bed and Unicorn Essence during the day, as an antioxidant primer-serum, whenever she wore makeup.

The main actives in Farah's routine were Vitamin C, Niacinamide, Lactic Acid, Peptides, and Ceramides (fatty acids)... but could they be combined together into one formula and offer all of their benefits? 

After speaking to several chemists, Sal was told that this blend of actives was very challenging to stabilize together. 

The problem was, each of the active ingredients perform differently at varying pH levels, and when combined, they can have adverse reactions depending on the concentration levels. According to the chemists, this has never been done before!

Within the first few days of testing, Farah started seeing small red bumps and white-heads. Her skin started purging.

Unlike breakouts, purged spots don't last as long. In Farah's case, the red bumps and white-heads typically went away within a day or two, and came back in different areas. 

The overall purging phase can last up to 6 weeks (varying from person to person).

Within 7 days of using the formula (day & night), Farah's skin started feeling smoother with no visible texture. 

Her skin was still purging, but it began feeling firmer and her pores appeared minimized.

Note: individual results may vary from person to person.

By the 30th night, Farah had a significantly brighter, smoother, firmer, and restored skin barrier. 

Farah was in love with how this one product, which only took a couple seconds to apply each day, improved her skin so drastically!

Sal excitedly ordered 10,000 bottles for production, after seeing the amazing transformation on Farah's skin

By this point $70,000 was already invested into the research, development, and safety testing of this product...

She told Sal that she wanted this product in a jar, because it was easier for her to get all of the product out (less waste). Sal explained that not only did he order 10,000 bottles already, but this would require a reformulation to update the consistency, and require additional stability and safety testing. It would take several more months to update the formula.

Initially Farah wanted to wait, but after not using the product for 1 week...

She was more than happy to use it in a bottle, until it's reformulated into a jar.

Farah and Sal were excited to introduce this "never been done before" formula to the world, since the revised jar packaging was not yet ready... 

After months of sourcing packaging, going back and forth with different options, we landed on an airless jar -- which keeps the product fresh for longer, and minimizes product waste!

The cost of the ingredients and concentrations in this formula were expensive... with THD Ascorbate (Vitamin C) being the most expensive ingredient, due to its exceptional stability and effectiveness. An effective serum with active levels of THD can cost upwards of $85 for 30ml.

This formula is loaded with active ingredients THD Ascorbate + Niacinamide, along with a complex of 10 different Peptides + 5 different Ceramides (also very expensive), and Lactic Acid to enhance skin penetration.

However, we thought it would be very competitively priced at just $68.

This single product replaced Farah’s $339 skincare routine!

BUT...

We are offering it for...

BUT… this price isn’t guaranteed forever.

Don't miss out on this chance to get your hands on an unprecedented formula that can help visibly brighten, smooth, firm, and restore a youthful skin barrier.